The Great Wagyu Heist

 

Did you know that June is officially National Crime Reading Month in the UK? To celebrate, we are bringing a bit of classic British detective mystery right here to the heart of Knowle. We have a massive “Whodunnit” playing out across our shop floor and our weekly newsletters this month. Someone on our team has “stolen” our prized new arrival, and we need your help to track them down.
If you fancy yourself a bit of a Sherlock or an Agatha Christie, look closely at the clues, study our staff, and help us crack the case. We will be announcing the grand prizes halfway through the month, so keep your eyes peeled! Grab a pie, put on your detective hat, and look at our very first official piece of evidence.

How to Play: The Rules of the Game

We will be updating this blog every time a new clue drops in our weekly emails. To make sure you don’t miss a single piece of evidence, sign up for our newsletter and we will send the clue to you. There is a prize at the end so you can either, keep your theories to yourselves or discuss them in the comments with the others.

 

CLUE ONE: The Scene of the Crime

🕵️‍♂️ Detective’s Log: 3rd June

“We have a crisis! Our shipment of Limited Edition British Wagyu arrived yesterday at 5:00 PM, but when we opened the shop this morning, the prime cuts were gone. The shop was locked tight, with no signs of a break-in. I found a single muddy footprint near the back door and a faint, sweet smell of… cinnamon?

Delivery Driver Dave says he was back from making deliveries at 5:00 PM, so he should have seen the shipment come in, but he claims he saw absolutely nothing. To make matters worse, the spare keys were hanging in the office all night. James from the Office claims he was home, yet the office window was left unlatched. Someone with a key was here.”

CLUE TWO: Caught on Camera

Detective’s Log: 8th June

“We’ve reviewed the grainy CCTV. A shadowy figure wearing a black apron was seen lurking near the pie oven at 11:15 PM. Tyler the Baker claims he was home sleeping, but his work apron is missing from its usual hook. Suspiciously, Pete from the Counter’s apron was also missing. Interestingly, that muddy footprint from the scene matches a size 10 work boot, which is exactly the same size worn by four of our employees: James from the office, Tyler the baker, Pete at the counter, and Driver Dave. Pete has a fresh scuff on his left boot that looks suspiciously like he was kicking a heavy door shut. The plot thickens.”

CLUE THREE: The Shaky Alibi

Detective’s Log: 16th June

I caught up with Pete. He was seen at the local pub until 11:00 PM, and he lives just around the corner. When I questioned him, he had white flour on his apron. He claimed he just took it home and was making homemade bread, but I noticed something else: a delivery manifest on the counter with James’s handwriting on it and a fresh smudge of BBQ sauce. Why was the office paperwork out by the butcher’s block? When I asked James about it, he got defensive, saying he was just checking the inventory for a big Father’s Day order. And then Pete let something slip: “I saw the van lights on late, thought Dave was just doing a late drop.” Why would Pete be watching the car park at midnight? And was it really Dave? Was he still out there even though he said he wasn’t?

Taste the Real Deal: Limited Edition British Wagyu in Solihull

While our fictional stash has gone missing in the story, we promise the real-life counter at Eric Lyons is fully stocked and ready for barbecue season. We have a stunning batch of genuine, premium Limited Edition British Wagyu beef available right now.
Wagyu beef is world-renowned for its incredible marbling, melt-in-the-mouth tenderness, and rich, buttery flavor. Because this is a highly exclusive, limited-run shipment, these artisan cuts are moving incredibly fast.
Whether you want to elevate your weekend BBQ with gourmet Wagyu burgers or secure the ultimate luxury steak dinner, we have you covered. 

Get in Touch: Currently, it is only available in our shops due to limited supplies. However, we can have it delivered or ready for click and collect! Our team can let you know exactly which prime steak cuts and specialty items are available on the counters. Call (01564 772034) or email us at: [email protected] to arrange a delivery or click & collect slot. Contact us to hear what’s available!

Leave your theories, suspicions, and initial thoughts in the comments section below! Who do you think did it?